If you’re like me, you’ve no doubt spent hours at Exclusive Books bemoaning the cost of imported fashion magazines and surreptitiously trying to read a copy while avoiding the beady eye of the sales clerk. There’s something uber fabulous about fashion magazines. The page after page of accessory content, the million ways to wear a little black dress, the glamourous yet totally impractical photo shoots with couture. It’s like happiness between pages. What we lack on our little corner of the world is good fashion magazines. Don’t get me wrong, we have fabulous magazines. But if I’m honest I’d prefer a little more Shoes For Every Occasion than Ten Ways To Please A Man. Especially since I have the Sex &The City box set. I got that area covered.
So when I found out department store Edgars Club magazine had a little makeover, I was intrigued and giddy. And jumped up and down like it was Christmas. Who better to produce a fashion mag than a store chock-a-block of fashion items.
The new magazine is colourful, glossy and filled with fashion content like news from the runway, trends, what’s in store, advice and insight from local designers. And to kick it off, they’ve shot this to-die-for Thula Sindi dress for their new front cover. Haute! Haute! Haute! At the helm of the magazine is one of the foremost fashion bloggers in SA and also the group editor, Justine Stafford, who with a team of superstars revamped the magazine from something my mother reads to something I’ll now be stealing from my mother’s house.
Go and check it out. Here's a sneak peak at their November issue.